For years, the town of Chester knew the state was requiring that the Main Street Bridge be rebuilt, and this caused a lot of angst among merchants, selectmen, and residents. How would we cope with keeping the town center viable and reachable? Would the shops, restaurants and galleries continue to attract customers? Where would people park?
The selectmen required that the state do the reconstruction from the beginning of January 2016 until Memorial Day, to get it over with before summertime shopping and the Chester Sunday Market began. The town’s Economic Development Commission created a “Survival Guide” and held several planning meetings in an effort to minimize the impact on the business district.
Then, last fall the Chester merchants decided to meet the challenge head on. With a small group of creative merchants, Leslie Strauss wrote and recorded “The Chester Walking Song,” saying, “We are all so busy getting in shape on treadmills that we forget how much more enjoyable it is to get out there and ‘walk about.’ Chester Village shops, galleries and restaurants are, and will continue to be, more easily accessed than the average mall store. With parking lots within 70 steps, you can ‘walk right in and come hang out.’”
Annalisa Russell-Smith, of Chester-based Local Plant Productions, then volunteered to create a video of Chester Center with the song in the background.
As Leslie says, “Annalisa’s enchanting minute-long video reinforces the vibrancy of the village, and how accessible everything is to anyone willing to ‘walk right in, come hang out.’ The shops, galleries, restaurants and street scenes entice visitors of all ages to be sure to make Chester one of their New England favorites.”
This month, Annalisa’s video was selected for a Gold Award by the Hermes Creative Awards, an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals.
For more information about Annalisa Russell-Smith, go to http://www.localplanetproductions.com
Watch (and listen to) the Chester video here: https://vimeo.com/157448900. More information about the Hermes Creative Awards here: http://www.hermesawards.com.